A vibrant, neon-lit area in the heart of the Theater District. Once populated by peep shows and sex shops, it has undergone a complete image overhaul. Hotels, office towers and commercial businesses have sprung up. Disney has moved in, as well as Conde Nast. Megastores and theme restaurants have also set up shop. Times Square remains the city's favorite venue for New Year's Eve, where a huge street party is highlighted by a glitter ball dropped from Times Tower.