Upcoming Events at John L. Tishman Auditorium, The New School
Wed May 22, 7:00 PM - Wed May 22, 7:00 PM
John L. Tishman Auditorium, The New School
University Center, New York, NY 10003
Community: Chelsea
Description
Creating impactful brands for e-commerce, IRL and beyond How does a D2C business model influence the design process? How do consumer needs play a role? How do you differentiate yourself in the crowded D2C space?
Event Details
Join Noemie Le Coz, Creative Director of Billie, and Benjamin Witt, Founder and CEO of Recess, as they share the process of building digitally native brands in 2019.
Join us for a Q&A following the presentations moderated by Carly Ayres.
Event Series: Work in ProgressBranding Products for People: Billie + Recess, is part of the Work in Progress event series. These events are focused on the creative process, personal development and professional development. They aim to give a peek behind the curtain and expose failure as a valuable experience.
Speakers
Noemie Le Coz is an Australian, independent designer, living and working in New York City. While very diverse, her aesthetic approach often merges minimalism with a distinct sense of play. Strategically, her work aims to elevate brand offerings by distilling core messaging down to its clearest and freshest visual form. Previously at Pentagram Design, RoAndCo Studio, Hugo & Marie, Partners & Spade, Google Creative Lab and Apple. Creative Director of Design at Billie.
Benjamin Witte is the Founder & CEO of Recess, a recreational wellness brand creating products and experiences designed to help people feel balanced, centered, and inspired so they can be their most productive and creative selves. Prior to Recess, Benjamin was a Partner at Life Capital and Head of Mobile at AdRoll.ModeratorCarly Ayres is a writer and creative director based in New York. She’s the founder of 100sUnder100, an inclusive community of hundreds of creative people under a hundred years of age. It manifests in the form of a Slack group (run, in part, by a wonderful group of admins), as well as through various in-person events and happenings. She was previously the co-founder of HAWRAF, an interactive design and technology design studio that worked to engage people in new & interesting ways. From sound-reactive identities to mirrored selfie posters, HAWRAF worked to help brands have better conversations. Prior to HAWRAF, Carly worked humanizing AI and evolving the Google logo in Go
Join us for a Q&A following the presentations moderated by Carly Ayres.
Event Series: Work in ProgressBranding Products for People: Billie + Recess, is part of the Work in Progress event series. These events are focused on the creative process, personal development and professional development. They aim to give a peek behind the curtain and expose failure as a valuable experience.
Speakers
Noemie Le Coz is an Australian, independent designer, living and working in New York City. While very diverse, her aesthetic approach often merges minimalism with a distinct sense of play. Strategically, her work aims to elevate brand offerings by distilling core messaging down to its clearest and freshest visual form. Previously at Pentagram Design, RoAndCo Studio, Hugo & Marie, Partners & Spade, Google Creative Lab and Apple. Creative Director of Design at Billie.
Benjamin Witte is the Founder & CEO of Recess, a recreational wellness brand creating products and experiences designed to help people feel balanced, centered, and inspired so they can be their most productive and creative selves. Prior to Recess, Benjamin was a Partner at Life Capital and Head of Mobile at AdRoll.ModeratorCarly Ayres is a writer and creative director based in New York. She’s the founder of 100sUnder100, an inclusive community of hundreds of creative people under a hundred years of age. It manifests in the form of a Slack group (run, in part, by a wonderful group of admins), as well as through various in-person events and happenings. She was previously the co-founder of HAWRAF, an interactive design and technology design studio that worked to engage people in new & interesting ways. From sound-reactive identities to mirrored selfie posters, HAWRAF worked to help brands have better conversations. Prior to HAWRAF, Carly worked humanizing AI and evolving the Google logo in Go
