SVPG Workshop - How To Create Products Customers Love - NYC - Feb 19-20, 20...
Wed Feb 19, 9:00 AM - Thu Feb 20, 5:30 PM

How To Create Tech Products Customers Love

OVERVIEW

This special workshop is designed for Product Managers/Product Owners, Product Leaders (GPM/Director/VP Product) and Startup Co-Founders from Technology-Powered Product Companies that want to dive very deep into the product roles and learn the leading edge practices from the world's best technology product teams. We discuss techniques from Product Discovery, Lean Startups, Design Thinking, Agile, and Customer Development.

WHAT IS COVERED?

We will discuss the modern product manager and product leader roles in depth, along with the dynamics of a strong product team. We'll discuss how we come up with a powerful and compelling vision and product strategy, and we'll discuss how empowered product teams determine what they need to build in order to deliver business results. We'll discuss in depth the techniques that product teams use to discover and deliver disruptive products, including how we tackle the major risks of value, usability, feasibility and viability, and how we use both qualitative and quantitative methods to address those risks.

WHO IS TEACHING?

The workshop will be delivered personally by Lea Hickman, Product Partner of the Silicon Valley Product Group.

For over 25 years, Lea has been leading product teams to deliver world class products used by millions of people. Starting her career at IBM where she was building applications for Fortune 500 companies, she went on to lead product teams at Netscape, Macromedia, Adobe and InVision.

Her work in technology evangelism, partnerships, product marketing and product management give her insights on how product can drive the entire business. At Macromedia she worked directly for the President of Products and the CTO on the New Business Opportunity team responsible for new products and businesses that leveraged the Flash Player. At Adobe, Lea led Product Management for all of the Design, Web and Interactive tools including Dreamweaver, Flash, Indesign and Illustrator. Lea was responsible for the product vision and strategy of the Creative Cloud, working with hundreds of colleagues across Adobe to transform Adobe from boxed software to one of the most successful SaaS services in the indu