A vibrant, neon-lit area in the heart of the Theater District. Once populated by peep shows and sex shops, it has undergone a complete image overhaul. Hotels, office towers and commercial businesses have sprung up. Disney has moved in, as well as Conde Nast. Megastores and theme restaurants have also set up shop. Times Square remains the city's favorite venue for New Year's Eve, where a huge street party is highlighted by a glitter ball dropped from Times Tower.
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I do not understand what the big hype is about Time Square. It is a huge advertising hub with a bunch of lights, large crowds of people and big chains. I guess it is something you should see if you are visiting New York but I recommend staying clear of the restaurants in this area. Most restaurants and bars in the area are chains, over packed with tourists and over priced for what you get.
Pros: It is exactly what you would expect.
Cons: Too many chain restaurants and bars.